One incident rarely tells the whole story.
The decision is in front of you. The context you need may not be.
A new perspective on trust
A clearer
picture of
trust.
We’re exploring how AI can help businesses recognize repeat abuse without making life harder for honest customers.
Talk to the foundersA little perspective changes everything.
01 / The ambition
Less room for abuse.
More room for trust.
We’re starting with conversations about claims, returns, warranties, and other decisions where businesses extend trust.
02 / A shift in perspective
The details matter.
So does the
bigger picture.
Recurring patterns deserve attention.
AI could help surface what is easy to miss, without treating every customer with suspicion.
Better context. More informed decisions.
The aim is to help people respond to abuse and keep good customer experiences intact.
Concept illustration
What we’re working toward
A better balance.
For the business. For the customer.
For the trust between them.
See the repeat.
Look beyond a single incident. We’re interested in the patterns that make persistent abuse difficult to recognize.
Respect the boundaries.
Privacy belongs in the first conversation. It should shape what we build and how we build it.
Keep trust human.
Better protection should not come at the expense of honest customers. Their experience matters just as much.
03 / The people behind the perspective
We’re Ash & Zac.
We’re two MIT students building CentrifAI around a simple question: how can businesses recognize repeat abuse while keeping trust intact? We’re starting by listening to the people making those decisions.
Co-founder · MIT student
AshSuyash Patidar
An MIT student exploring how AI can turn difficult problems into useful tools. Off the clock, a racquet-sport optimist, especially on a padel court. His enthusiasm occasionally outruns his technique.
Co-founder · MIT student
ZacZac Baylis
An MIT student, Cambridge Boxing Blue and Captain. Bringing the same focus to understanding trust as he brings to the ring. A stronger sporting résumé than his co-founder.
04 / Start a conversation
Let’s compare
notes.
What’s difficult to spot in your business?
If repeat abuse is costing your team time or trust, we’d like to understand it.
There’s a lot we can learn from each other.
Share a challengeTell us what you’re seeingExplore a partnershipHelp shape what comes next